TRUBAR Saltylicious Almond Love - a vegan protein bar without soy, gluten or sweeteners

A note on the name and packaging

The bar you are currently looking at may have been known to you under the TRUWOMEN brand. In 2022, the owner (Simply Better Brands) decided to do a global rebranding and shortened the name to TRUEBAR. Why?
- The brand wanted to emphasize that the bar is for everyone, regardless of gender
- the new name better reflects the main product - a plant-based "TRUE BAR"

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Sense of sweet and salty

You tear open the package and are struck by the aroma of freshly roasted almonds coated in dark cocoa. The first bite is a soft, slightly moist paste that gives way under your teeth like a chocolate brownie, followed by an unexpected hint of sea salt. This contrast turns up the flavor of the nuts and gives the whole thing the feel of a dessert from a luxury pastry shop - so much so that you can take it in your gym bag.

Clean label, specific macro

A short list of ingredients is the hallmark of the Trubar line. A plant-based protein blend of whole rice and peas provides 12 grams of protein per serving; fiber from cassava and tapioca provides 12 grams and ensures satiety for hours. The sweetness comes only from organic cane sugar, and the creamy texture is guaranteed by RSPO certified palm oil. Zero polyols, zero artificial flavors - just what you really need.

• 190 kcal per bar
• 12 g of vegetable protein
• 12 g of fiber
• gluten-free, dairy-free, 100% vegan

Where Saltylicious Almond Love Shines

• A peri-workout snack that won't settle in the stomach
• An afternoon "dessert break" instead of caloric chocolate
• A quick, clean source of energy on the go or on the trail
• addition to a smoothie bowl: crumble the bar and sprinkle the top for crunchiness

Saltylicious Almond Love shows that a protein bar can combine functionality with real eating pleasure. Almonds, cocoa and a pinch of salt create a flavor you remember - and the natural composition means you have no reason to deny yourself another bite

TRUBAR Saltylicious Almond Love - a soft, melt-in-your-mouth interior of cassava and almonds covered in a subtle cocoa glaze, whose sweetness is broken by salt crystals, is a delightfully delicious protein bar that delights with a harmonious combination of flavors and textures and at the same time is a healthy and valuable snack with excellent simple ingredients!

For those who:

• think that because cocoa is a plant and chocolate is made from its fruit, it counts as a salad
• can't resist eating one more bar of chocolate
• have entered a higher level of understanding of flavors and are crazy about the combination of the taste of dark chocolate and salt