TRUBAR Oh Oh Cookie Dough - a savory vegan protein bar without gluten, soy or sweeteners

A note on the name and packaging

The bar you are currently looking at may have been known to you under the TRUWOMEN brand. In 2022, the owner (Simply Better Brands) decided to do a global rebranding and shortened the name to TRUEBAR. Why?
- The brand wanted to emphasize that the bar is for everyone, regardless of gender
- the new name better reflects the main product - a plant-based "TRUE BAR"

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Cake in your pocket

You tear open the package and the smell of vanilla cake mixed with warm chocolate hits you. The first bite is like dipping a spoon into raw cookie dough: soft, moist, slightly crunchy from the cashew pieces and cocoa flecks. The creamy sweetness of the cane sugar spills over on the tongue, which is broken by the subtle bitterness of the cocoa and a pinch of sea salt. It's a dessert scene in one 50-gram bar.

Short, clean label

There are just a few ingredients behind this sensory experience. A plant-based protein blend of whole grain rice and peas gives 12 grams of protein per serving, while fiber from cassava and tapioca (13 grams) takes care of satiety and calm glucose levels. Cashew nuts round things out with natural fat, and RSPO certified palm oil is responsible for the silky texture - no hardeners or polyols. All in 190 kcal, gluten-free and dairy-free, 100% plant-based.

• 12 g protein
• 13 g fiber
• 190 kcal
• zero artificial sweeteners, zero glucose syrup

Where Oh Oh Cookie Dough Shines

In a backpack on a mountain trail because it doesn't crumble or harden in the cold. In a lunchbox instead of an oversweetened candy bar from the vending machine. In a workout bag as a quick post-workout snack. Or just over coffee when you're craving something that tastes like a stealthy lick in the pastry bowl, but doesn't crash your daily calorie balance.

Oh Oh Cookie Dough - a bar that proves that a plant-based protein bar can be both natural, filling and truly dessert-like. Try it and you'll understand why pre-baked dough tastes best - this time in a take-anywhere version